General-Marketing Questions and Answers
General Awareness - General Marketing Questions with Answers focus on basic marketing concepts and business knowledge. General Marketing MCQ is important for SSC, IBPS, and banking exams to enhance understanding of business strategies.
General-Marketing
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49 questions
11. Market share refers to-
- Share market prices
- Price fluctuation in the market
- Share issue floated by the company
- Share of wallet
12. Service Marketing is the same as-
- Internet marketing
- Telemarketing
- Internal Marketing
- Relationship Marketing
13. Current Accounts can be freely opened by ………… Find the incorrect answer.
- All NRIs
- All businessmen
- Government departments
- Firms and Companies
14. Buyer Resistance can be overcome by-
- Cordial relation between buyer and seller
- Good negotiation
- Persuasive communication
- Good after sales service
15. Cross-selling is useful for canvassing-
- Current Accounts
- Fixed Deposit Accounts
- Student loans
- Car loans
16. Market segmentation helps to determine-
- Target groups
- Sale price
- Profit levels
- Product life cycle
17. The target group for Car loans is-
- Auto manufacturing companies
- Car dealers
- Taxi drivers
- Car purchasers
18. The best promotional tool in any marketing is-
- e-promotion
- Public Relations
- Viral marketing
- Word of mouth publicity
19. Customisation results in-
- Customer exodus
- Customer retention
- Customer complaints
- All of these
20. The target group for Education Loans is-
- All parents
- All Professors
- All Research Scholars
- All Tutorial Colleges