General-Marketing Questions and Answers
General Awareness - General Marketing Questions with Answers focus on basic marketing concepts and business knowledge. General Marketing MCQ is important for SSC, IBPS, and banking exams to enhance understanding of business strategies.
General-Marketing
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49 questions
1. Marketing function includes-
- Designing new products
- Advertisements
- Publicity
- After sales service
2. Lead generation can be resorted to by browsing-
- Telephone directories
- Yellow pages
- Internet sites
- List of existing customers
3. Effective selling skills depend on-
- Effective lead generation
- Sales Call Planning
- Territory Allocation
- Effective communication skills
4. Market Information means-
- Knowledge level of marketing staff
- Information about marketing staff
- Information regarding Share market
- Knowledge of related markets
5. Marketing channels mean-
- Delivery period
- Delivery time
- Delivery outlets
- Delivery place
6. ‘Buyer Resistance’ means-
- Buyer’s interest in the product being sold
- Buyer fighting with the seller
- Buyer’s hesitation in buying the product
- Buyer becoming a seller
7. Marketing is the function of-
- Sales persons
- Production Department
- Planning Department
- Team leaders
8. A DSA means-
- Direct Service Agency
- Direct Selling Agent
- Double Selling Agent
- Distribution Agency
9. Service Marketing is resorted to in-
- All manufacturing companies
- All production houses
- Export units
- Insurance companies and banks
10. Marketing is-
- A skilled person’s job
- A one day function
- A one time act
- Required only when a new product is launched